Thursday, March 18, 2010

Real World example II

AD from KSL.com on March 18, 2010:

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Layla is a 9 month old Border Collie-Lab puppy. She's beautiful, soft, playful, loving, and energetic. She's house trained, not aggressive, and she loves going to the dog park. We've had her around kids, babies, strangers, and other dogs - she's just as friendly with them as she is with us.
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Based on our handout, the ad may be stronger and more impressive to the readers if it is writen as:

Layla is a 9 month old Border Collie-Lab Puppy. She:

-is beautiful,
-is soft,
-is playful,
-is loving,
-is energetic,
-is house trained,
-is not aggressive, and
-loves going to the park!

Real world example

I think the logic behind the error may seem more correct to the writiers because the writers are writing an ad. Their intention is to sell what they are trying to see, not to make a perfect business presentation. By writing exactly how they would say it (Rather than being formal) makes it easier to connect with potential buyers or customers.

Thursday, March 11, 2010

Three of the text’s main ideas:
1) One of the main ideas is to organize your research after gathering all the information and data. Sometimes, it is difficult to make sense of all the information, notes, summaries, and photocopies because they may present all the arguments from different perspective. I ran into such experience couple years ago when I wrote a research paper on International Healthcare System. I had to research various healthcare systems in the world. I chose five countries, US, UK, Portugal, Czech, and Sweden. I gathered debates from both sides of argument. I had over 40 journal articles on this topic, as well as several books, notes, summaries. I had read all of the material that was relevant, but when it came to putting my thoughts in paper, I was overwhelmed. I should have organized my resources and data in a way that was easy for me to record my thoughts and make my argument so that I could clearly present my reasoning. It took me over a month to finish the paper, it was painful.

2) One of the text’s main ideas is to narrow a broad topic down to a focused one. It has always been a challenge to me on this subject. Using the same example mentioned above: Internal Healthcare Systems I worked on couple years back. The healthcare system in the US alone can take up over 100 pages if one is to detail all areas of healthcare. In order for me to compare the healthcare systems in the world, I had to narrow it down to 5 countries, and these five countries must have different and unique characteristics, such as nationalized healthcare system, privatized healthcare system, partial nationalized, managed healthcare insurance and such. In addition, I had to choose certain topics to compare. For instance, I had to choose only to look at the financing system, expenditure, access, quality, otherwise, I could be writing over 500 pages of research paper, and no one would be interested in reading them…

3) One other main idea I found interesting is “knowing how to use three kinds of resources.” For the same paper I mentioned above, I was fortunate enough to gather all three different kinds of resources: Primary sources, Secondary sources, and tertiary sources. I went to Sweden and Finland with a group of friends, and conducted interviews and visited various authorities so as to have first -hand experience. And of course, there are plenty of journal articles and books on the subject. However, the challenge for me is to sort through all these data and find my own voice and opinion on this issue.


Some ways my previous research methods may be outdated:
One way I used to do my research was to camp out at the library and find the journal articles that I need, made copies of them, highlighted the important passage. Now it is so much more convenient to use internet and library database to find the journal articles I need. I can even use google search engine to find articles using only key words, name of the authors. Time has changed for sure.


Practice questions:
A
1. My sons-in-law’s homes
2. Arkansas’ rivers
3. Jim and Joan’s house
4. The Ph.D.s’ research
5. McGraw-Hill, Inc.’s advertising
6. Fred the electrician’s estimate
7. Anyone else’s idea
8. Witnesses’ depositions
9. The airport’s upper level
10. One of my friends’ daughter
B
1. The tree surgeon could not save the limb of the White spruces.
2. The user’s manual for the new software package was so confusing that most consumers returned it to the company.
3. Windows’ intuitive commands make it easy for users to move from one application to another.
4. I will be in Hawaii on Mother’s Day, in New Mexico for April Fools’ Day, and in California for Veterans Day.
5. Grover Cleveland was the people’s choice.
6. Each participant filled out the Readers’ Comment Forms.
7. Now that he has his bachelors degree, he plans to get his masters, and possibly his doctorate.
8. The National Secretaries’ Conference will be held in Huston this year.
9. For appearance’s sake, the feuding vice presidents keep their differences to themselves during the monthly staff meeting.
10. My brothers-in-law’s idea was to have the family reunion at a spa.
11. We have been invited to a holiday party at the Roths’.
12. The idea of the telephone companies was to offer discount rates to seniors.